MEA unfolds pleasure as an internal landscape — layered, embodied, and in constant transformation.
Sensation is translated into space, rhythm, and material — unfolding from tension to release across an abstract, cinematic world.
The Garden of MEA is not a location, but a sensory condition — an internal landscape unfolding from within. Created for the launch of MEA, Fun Factory’s premium suction toy, the cinematic campaign explores pleasure as something layered, evolving, and deeply embodied. Rather than depicting sexuality, the film translates sensation into space, motion, and atmosphere.
Each scene corresponds to a physiological stage: arousal stirs, tension expands into bloom, and release settles into stillness. Sensations such as safety, longing, rhythm, and surrender are expressed through abstract environments rather than narrative or imagery. MEA is never framed as an object of focus. It appears as a sensation — a catalyst that activates the world and sets it in motion.
The visual world is built from tactile abstraction — silk, water, floral anatomy, refracted light — with each environment resonating with a specific sensory state. Forms pulse, surfaces lift, and light follows invisible tension. Nothing literal. No figures. Only rhythm and composition.
The film was developed as a cohesive visual system, from concept to animation and sound. Built in Cinema 4D and After Effects, it uses fluid dynamics, particle systems, and deep-focus camera logic to reflect internal pacing. Camera movement follows breath, while sound remains textured and atmospheric — shaping motion to follow sensation rather than narrative.
Client: LuisaViaRoma x British Vogue
Year: 2022