Meissen Birds became the core of Meissen’s digital campaign, translating the manufactory’s heritage into a contemporary moving-image format.
The project demonstrates how digital reconstruction and cinematic presentation can extend the presence of handcrafted objects to new audiences without losing their authentic character.
The camera follows flight logic. Smooth, continuous paths that reveal objects in motion rather than through cuts.
Movement is driven by curiosity and orientation, mirroring a bird’s eye navigation through the space. Focus lies on material accuracy and readable composition: porcelain first, environment as its supporting structure.
All porcelain pieces were 3D scanned via photogrammetry, retopologised and retextured to maintain micro-detail, glaze depth and colour fidelity. The hand painted birds were digitised and animated within a hybrid 2D / 3D pipeline. Each scene was developed trough storyboards, animatics, layout, lighting, rendering and grading. Key frames were produced as campaign stills for print and digital use.
A single glass palace, built from Crystal Palace geometry: few walls, arched glazing, daylight filtered through vegetation. Everything else exists to hold porcelain.
Client: Meissen
Year: 2019